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What we do well is design, source and retail a beautiful range of products that showcase the quite unbelievable quality of Vietnamese craftsmanship and combined with a commitment to providing excellent customer service.
Joceline and John endeavour to base their business on ethical and environmental principles, working closely with craftspeople who work in small family groups and receive fair wages.
Joceline has also been a supporter of the Christina Noble Childrens Foundation (CNCF) for several years and sponsors a teenager in Ho Chi Minh City. She has been fortunate to meet him on several recent trips to Vietnam and see first hand the vital work of the Foundation and the difference her small contribution has made to the life of her sponsored child and his family.
A stated aim of Silkwood Traders is to continue to support and promote the work of CNCF and donate a percentage of profits each year.
Joceline and John wish to ensure that their business is people-focussed and based on strong ethical and moral principles. Their aim is to try and demonstrate that it is possible to run a successful business which is based on the desire to help others.
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